Montreal Cuisine Case Study
Establish Montreal as a top of mind "Culinary Cuisine" destination.
Target US travel and epicurean related media in the North East, and commence a proactive outreach, highlighting the nique Culinary Cuisine experience of Montreal.
Identify key gastronomic foods to be featured (wine, cheese, Jewish Food, etc.).
Host targeted media to discover the Montreal food scene.
Persuaded members of the press to participate in Gourmet overview of Montreal.
DQMPR secured editorial features about Montreal's culinary scene in major media outlets (The Washington Post, The New York Times, Gourmet Getaway, A Taste of Adventure, Delta Air Line's Sky Magazine, Wine Enthusiast).
DQMPR secured front to back coverage of Montreal and its Culinary Cuisine scene within the March 2006 publication of Gourmet Magazine.