Gay Destination

The Goal
Establish Quebec as a top of mind destination for the GLBT community as a place for fun, travel, weddings.

DQMPR - Roadmap

• Target US travel and GLBT related media in the North East, and commence a proactive outreach, highlighting the numerous gay venues, events,    resources that cater to the GLBT community in Quebec.
• Host targeted media to discover the Montreal and Quebec City Gay scene.

Results

• Persuaded members of the press to participate in guided visit of Quebec gay scene.
• DQMPR secured editorial features about Quebec’s gay scene in major media outlets (The Advocate, Out Traveler Magazine, The Philadelphia Gay News, Passport Magazine,  Next, HX, Gay City News).
• Obtained TV coverage on Logo (30 minute special).